The Internet is a visual medium. So, if you expect your users to stay and browse your website, it needs to show relevant images. However, this doesn’t mean you can put any picture up, or you may end up driving people away. Follow a few tips to ensure that your graphics attract more browsing.
Use professional pictures. You may be a competent amateur when it comes to digital photography, but unless you want users to think your company is amateurish, you can’t put up pictures that you took with your smart phone. A professional photographer may be expensive but he will give you shorts that will suit your communication needs precisely. If the budget prevents this necessity, look for royalty-free images on stock photography sites.
Keep it simple. The ease of putting pictures up doesn’t mean that you should clutter your page with several images. One eye-graphic is more effective than several so-so ones. Using one picture also pulls the eye to one location on the page, preventing users from wasting time searching throughout the page. If you want to use several images, turn the most important one into the biggest, and then use thumbnails for the others. Users then have the option of enlarging a subordinate image by clicking it.
Put a logo on the upper left side of your header, or in any other appropriate locations, such as in your Contact form. Because this image represents your company in a visual way, you want it professionally designed. You may even want to start with the logo and then develop your website colors and design from it. Make sure that your logo links back to your start page.