With Google constantly rolling out new updates, if you want to stay on top of the game, you have to keep yourself updated with the latest changes in the internet marketing¬†industry. Instead of having to adapt to each update, why don’t you think long-term and choose a strategy that will likely work no matter what type of update Google may roll out next time? The first thing to put in mind is to stay away from black hat SEO. Most Google updates are targeted at spammers and blackhatters, so if you do not do anything black hat, you may not have to worry anything about these updates at all.

Original Content Is Still King

If you have a ¬†website full of high-quality, original content, you have nothing to worry about. Google loves original content, and has made it clear that it will punish any site with copied or low-quality content. Investing in high quality content is a sure way to build a long term SEO strategy. Once you have high quality content, you can focus on promoting your website and let the rest take care of itself. It could be a while before you see your effort pay off, but it will pay off in the end. Many people cannot write in an effective way, or they simply don’t have the time to create content. In this case, they could hire a content writer to do the work for them.

MUST DO: Include a Blog to Your Site

No matter how much you think a blog is unnecessary, you should do it for the sake of getting the attention of search engines. Search engines love new content and are constantly searching the net for it. It is important that you update your website as often as possible to keep both your readers and search engines interested. If your business website has a limited number of products and you don’t have anything new frequently to keep your site updated, forming a blog is a great way to do so. With a blog, you could establish your identity as an expert in the subject by producing high quality and complex posts about the topic.

Guest Blogging to Your Advantage

This is a new age for guest blogging. Now, you cannot just throw up some posts and include backlinks to your own site to expect some link juices right away. Google has made it clear that it prefers backlinks from highly reputable sites, not spammy or low – quality sites. You could hire a service to guest-blog for you, or you could do it yourself if you have good writing skills.