Search engine optimization starts during the design phase and at the first line of website code. Creating an attractive website with great content takes a lot of effort. The best website designers will reverse engineer a design based on actual search engine behavior. Our KC web designers are trained in search engine optimization. Our team will integrate your overall marketing goals with best practices in navigation and user experience.
Well-planned website architecture is the heart of a company’s total online presence. An award winning website is not enough. In fact, the Internet is littered with beautiful websites that most people never see. Your company’s website needs to be visible at the exact moment potential customers are searching for your products and services. Otherwise, your business has no chance of capturing the sale.
Our Internet marketing services include the integration your small business marketing strategy. If your website goals are not calibrated with your overall business goals, the website will fail. Our team has been creating SEO friendly websites for over ten years. We are a boutique agency that focuses on small business websites that are engineered for maximum website visibility. Our approach is comprehensive and our services include Internet marketing, website design, pay-per-click (Adwords), search engine marketing, analytics, conversion optimization and social media marketing, content marketing and branding programs.
SEO Web Design Engineering
Web design and SEO are different, but the most successful websites combine them at the very beginning. Many web design companies in Kansas City offer services to create a pretty websites. Most designers care about design and are not willing to make the tradeoffs needed to achieve search engine rank. Think of a successful online presence in terms of a Nascar race. You need a cutting edge race car to have a chance at winning. Yet, without a talented driver, the car won’t go anywhere and can’t even compete. Your SEO strategy and ongoing Internet marketing is your driver. The best drivers with the best cars win the most races. This is exactly how SEO works.
Search Engine Optimization: SEO
When it comes to “popping up first on Google”, just about everyone knows that organic Search Engine Optimization is the key appearing in the natural results. SEO is crucial for your company’s website visibility and typically yields the highest return on investment. Every company in Kansas City wants to obtain top search engine rankings for their keywords. Our KC SEO agency offers free SEO tools and analysis for metro area businesses. We also offer free seminars and classroom training.
Pay Per Click: PPC
Organic Search Engine Optimization results are both the most coveted and most difficult to achieve. Organic SEO takes time and is unpredictable. The search engines improve their ranking algorithms almost daily, with major updates occurring every once or twice a year. Simply put, your business should not depend solely on organic SEO. By supplementing SEO with a paid search engine marketing program (PPC), your business can get highly targeted visibility in an instant. Ideally, every Kansas City business should have a PPC program in addition to an organic SEO program.
Website Analytics
The end goal of an SEO friendly website is to open new markets and generate more revenues for your business. In order to measure the return on investment, your company needs to analyze its website traffic on a regular basis. Your business needs to understand where each click comes from, how long they spend on your site, what pages they visit, and what percentage of traffic converts into a lead or a sale.
Social Media Marketing (SMM)
Social media is the new darling of search engine optimization. For the last several years, SEO agencies could deliver sustainable organic search engine ranking with passive link building strategies. Signals from social media networks are now a very important way that the major search engine determine the quality and relevance of a web page. Aside from the SEO value, your social networking channels are a fundamental way to build and brand and create market demand for your products. A carefully planned, strategic social media marketing strategy includes identifying the platforms that offer the most potential and higher ROI for your business. Some tactical approaches include community building and online branding. Social media marketing also include vigilant monitoring of your business’s online reputation.
